Serious About Food is the epitome of the KitchenAid way of living. Food is energy for our body, but we believe it is much more. To be serious about food goes beyond the act of cooking. It’s about discovering the world with all our senses, motivated by the passion for delicious food. It is about the enjoyment of sharing and the way we express our own style in the kitchen. It is the challenge of innovation, and the excitement of exploring new flavours and new possibilities.

Professional Performance

KitchenAid has always relied upon the professional world for advice, insight and suggestions when developing its products. Unique not only for this reason but also for its high-quality maufacturing, they will fire up your culinary passion with proven performance. Whether you’re a beginner or already well on your way to becoming an expert, KitchenAid is your ideal partner: all its appliances are inspired, designed and developed in partnership with professional chefs. The outcome of this long lasting relationship is a range of products whose technologies and materials will deliver superior professional results. This means high-quality, stylish and performing appliances, and more options for your menus and kitchen design. Everyone who truly knows the meaning of being “serious about food” is now able to achieve professional results thanks to the way KitchenAid products are made.

Artisan Quality

Sight and touch are the first senses that come into play in the KitchenAid experience. In fact, all KitchenAid appliances are synonymous with fine craftsmanship, durability, sophisticated materials, sturdiness and meticulous attention to detail. Stainless steel conveys a feeling of durability and unparalleled quality to your eyes and hands. All these elements are harmoniously combined with meticulous design detail and care, both in major and small appliances.

Iconic Design


The entire range of KitchenAid small domestic appliances, major appliances and cooking tools has always stood out thanks to their timeless, distinct and bold design that adds character to any kitchen, inspired by the iconic Stand Mixer. There can be no denying that fine craftsmanship, durability, sturdiness, quality materials and careful attention to detail were and continue to be the basis of all KitchenAid’s counter top and major appliances, whether free-standing or built-in models.